The Concept

Imagine a self-sustaining , multi-use space for the creative class and those who employ them. A space that encompasses and promotes the entire life-cycle of the creative process: education, idea generation, collaboration, implementation, and appreciation.

• World-renowned experts flocking to the City of Alexandria to share their knowledge through workshops and seminars. Alexandria becomes known as “the place to be” for creative professional development and a must-have for international branch offices of major corporations needing creative skills.
• A thriving incubator of small creative firms that learn how to grow independently, band together to win business, and inspire each other with their successes before moving into commercial space in Old Town Alexandria.
• The most creative conference facilities in North America. Local corporations and traveling executives target Alexandria and credit their most innovative ideas to their work here.
• An inspiring museum of commercial creativity piquing curiosity in the young, educating visitors on the industry and showcasing local and national work that will attract more creatives to the industry and to Alexandria.
• A one-of-a-kind gift shop with best of class design items and products generated by members and local professionals, extending Alexandria’s brand experience to homes around the world.